Most businesses should not commission software. If you need one job done and a product already does it well, buy the product. These pages say plainly when that is true and when it stops being true.
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One operation · desktop and mobile · sample data
If you run one location, book through one calendar, and nobody retypes anything, a product subscription is the right answer and we will say so on the call. The case for building starts when the work crosses tools, when the same record exists in four places, or when the per-seat line grows faster than the team does.
The calculator is the fastest way to find out which side of this you are on.